APP IN SNAP (PRIVATE) LIMITED, a leading IT company in Pakistan with a global presence, has announced the appointment of Mr. Asher Yaqub Khan as its new CEO. He succeeds Imran Kazmi, who will transition to a role on the Board of Directors. Alongside him, former CTO Ijaz Aslam will also join the Board. This leadership change signifies a new era for APP IN SNAP, aimed at expanding its digital services and reinforcing its global standing.
Mr. Asher Yaqub Khan brings over 25 years of leadership experience to APP IN SNAP, having worked in major local and international markets. His career is marked by strategic roles in telecom and digital sectors, where his efforts contributed to key business transformations. His extensive background positions him well to guide APP IN SNAP through its next phase of growth and technological innovation.
Before this role, Mr. Khan served as Chief Marketing Officer at Mobily, the second-largest telecom operator in Saudi Arabia. During his tenure, he spearheaded the commercial launch of the 5G network and played a pivotal role in leading digital transformation initiatives. His contributions have been widely recognized for propelling the company forward in the competitive telecom industry.
Mr. Khan’s previous leadership positions also include being Chief Marketing Officer at MTN Ghana, where he played a key role in launching the country’s first 4G network. Additionally, his time as Chief Commercial Officer at Ufone was marked by the successful launch of Pakistan’s first 3G operation, along with a complete overhaul of the company’s brand and marketing strategies.
Under his leadership, APP IN SNAP will continue to expand its global reach, offering top-tier digital services, including application modernization, mobile app development, and web development. The company aims to stay at the forefront of technological innovation, providing cutting-edge solutions and maintaining its leadership in the IT industry.
