Bayer Pakistan’s Consumer Health division recently hosted an MoU signing ceremony and “Train the Trainer” session in Karachi to launch EmpowHer, a new partnership with Greenstar Social Marketing. This initiative aims to improve the diagnosis and prevention of intimate health issues among women in low-income communities. In Pakistan, limited healthcare access and social taboos around intimate health topics contribute to the unnecessary suffering of millions of women. Statistics show that 82 million women aged 15 and above in Pakistan may suffer from various intimate health issues, with 75% of sexually active women experiencing at least one episode of Vaginal Yeast Infection (VYI). VYI is a common health problem that could affect as many as 3 out of 4 women at some point in their lifetime. If left undiagnosed and untreated, VYI and related conditions can cause significant suffering and lead to other complications.
To improve women’s access to intimate healthcare, Bayer Pakistan has launched a collaboration with Greenstar Social Marketing.
Bayer Pakistan partners with Greenstar Social Marketing to enhance women’s access to intimate healthcare.
Dr. Mohamed Galal, Vice President of Consumer Health at Bayer Middle East, emphasized the importance of addressing commonly overlooked conditions such as vaginal yeast infections to improve women’s health in Pakistan. Bayer’s global target is to support 100 million people in underserved communities annually with self-care, which includes providing appropriate products and education. The EmpowHer program, part of this initiative, aims to train and empower healthcare providers serving women from lower-income communities, with the goal of reaching approximately 10 million women. Greenstar CEO, Dr. Syed Aziz Ur Rab, expressed Greenstar’s pleasure in partnering with Bayer on this project. Greenstar’s focus has remained on reducing the morbidity and mortality of mothers and children in Pakistan by providing family planning and family health solutions, including personal hygiene, nutrition, and disease prevention.
Today’s MoU signing and training session marks the beginning of a longer-running program that will be rolled out in stages to encourage effective adoption of the training provided. As a leading life science company, Bayer is committed to providing innovative solutions for healthcare and well-being. Bayer has been a significant player in healthcare and agriculture in Pakistan for the last 60 years, demonstrating a commitment to creating more excellent value for customers, stakeholders, and society. The company continues to operate its Crop Science, Pharmaceuticals, and Consumer Health businesses in Pakistan in line with Bayer’s global vision, Health for All, Hunger for None.
